Marlow cuts packaging waste without touching margin

Marlow redesigned its packaging workflow to reduce material waste, improve operational efficiency and product quality or profit margins.

Case Study Image
Client:

Marlow & Co.

Client:

Marlow & Co.

Sector:

Skincare

Sector:

Skincare

Period:

2024 - 2026

Period:

2024 - 2026

Region:

EU + UK

Region:

EU + UK

Sustainable growth strategy

Marlow wanted to reduce packaging waste across its growing product range without increasing production costs or compromising the quality customers expected. The challenge was finding a smarter approach that balanced sustainability, operational efficiency, and profitability. We reviewed material usage, packaging formats, and production processes to identify opportunities for improvement without disrupting day-to-day operations.

Together, we introduced a more efficient packaging strategy designed around smarter material usage and streamlined processes. Packaging formats were optimized to better match individual products, helping reduce excess materials while maintaining the protection and presentation customers expected.

The challenge

As Marlow expanded, its packaging operations became increasingly complex. Multiple materials, inconsistent packaging sizes, and inefficient processes were creating unnecessary waste and increasing costs. The team needed a solution that could simplify operations while maintaining product protection and a premium customer experience.

The new approach allowed Marlow to lower packaging waste while keeping its existing margins intact. More efficient processes also made packaging easier to manage across different product lines and improving consistency.

The approach

We worked with Marlow to review its packaging workflow from production to delivery. By identifying areas of material waste and optimizing packaging formats, we helped introduce more efficient processes that reduced unnecessary materials without disrupting existing operations. The new approach also made packaging easier to manage across different product lines.

We analyzed packaging sizes, material usage, and production requirements across Marlow's product range to identify where improvements could be made. Instead of replacing the entire system, we focused on practical changes that could be introduced gradually and integrated into existing workflows.

The results

The changes helped Marlow significantly reduce packaging waste while maintaining its existing margins. More efficient material usage lowered operational costs, while streamlined packaging processes improved consistency across the business. The result was a more sustainable system that supported both environmental goals and long-term commercial growth.

By reducing unnecessary materials and simplifying packaging operations, Marlow was able to make measurable progress toward its sustainability targets without adding complexity to its production process. The improved system also gave the team greater visibility into packaging.

−4.2 tCO₂e

Carbon reduced

−4.2 tCO₂e

Carbon reduced

92%

Waste to landfill

92%

Waste to landfill

+3.1 pts

Gross change

+3.1 pts

Gross change

We came for the packaging fix. We stayed because for the first time our numbers had somewhere to live. Our board quotes their ledger back at us now.

Avatar

Ethan Carter

Founder, Marlow & Co.

Create a free website with Framer, the website builder loved by startups, designers and agencies.